- Understand Your Target Customer
- Identify Customer Pain Points
- Craft Compelling Copy & Creatives
- Keyword Research and Selection
- Continuous Testing & Optimization
- BONUS TIP
1. Understand Your Target Customer:
Make sure you know your ideal customer's demographics, interests, and behaviors to direct your PPC campaigns effectively.
2. Identify Customer Pain Points:
Determine and address the specific problems or needs that your product or service solves, making your ads more relevant and compelling.
(present problem #1, solve it for free, and be ready for problem #2 so you can already have a solution to sell)
3. Craft Compelling Copy & Creatives:
Create engaging ad copy and visuals that stand out and persuade your audience to take action. Make sure they are relevant to what your selling and have clear CTAs (call to action)
4. Keyword Research and Selection:
Conduct thorough research to choose the most relevant keywords and exclude irrelevant traffic through negative keywords. (negative keywords make a huge difference when narrowing your audience)
5. Continuous Testing & Optimization:
Regularly perform testing of different text, images, and targeting parameters. Then analyze performance data to refine and improve the performance of your PPC campaign.
6. BONUS: Have A $100M Offer!
“Give the solution for free, sell the implementation” - Alex Hormozi
Make sure you are prepared to sell with a good offer, including bonuses, guarantees, and a reduced risk for your customer/ client
