How Justice Public Adjusters grew organic traffic 8x in 90 days and earned Top 3 local keyword rankings

Project overview

Justice Public Adjusters (JPA) is a public adjusting firm that helps property owners navigate and win insurance claims tied to fire, water, mold, wind, and hurricane damage. With a strong service offering and deep experience, the next step was simple: be easier to find when homeowners actively searched for help.

The initial problems were: low organic search visibility, expensive leads from paid platforms, and limited brand awareness outside of their core local area. Our plan focused on building a predictable inbound engine—tightening SEO fundamentals, improving local visibility, and using paid traffic to capture high-intent demand while organic rankings matured.