How we scaled Pretty Alright Goods with Meta + Google while adding 51% more new users
Gift brand scaling new customer acquisition with Meta and Google while keeping ROAS profitable.
Services
Paid social ads
Google Ads
Result 1
51%
increase in new users
Result 2
73%
new users from paid ads
Project overview
Pretty Alright Goods is a DTC gift and stationery brand that relies heavily on paid traffic to drive sales. They wanted to push harder into growth without turning the ad account into a spray-and-pray experiment. The goal: bring in more new customers, protect profitability, and build a structure that can scale.
We focused the account around a clean, two-phase system: prospecting to find new buyers at scale and performance campaigns to turn that attention into tracked revenue. Google Ads captured high-intent search demand so the brand stayed visible whenever people looked for their product category.
Project execution
